What is a Progressive Web App & Who Should Be Using It?

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What is a Progressive Web App & Who Should Be Using It? was originally published on BruceClay.com, home of expert search engine optimization tips.

According to Google, progressive web apps are the next big thing for “delivering amazing user experiences on the web.” In the same vein as AMP (accelerated mobile pages), PWAs are causing digital marketers to rethink the way they can design and deliver their sites in a mobile-first world. Website owners and designers need to be paying attention. So just what is a progressive web app?

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What is a Progressive Web App?

It’s an all-in-one solution for web developers to create a single version website/app that can be delivered across all devices and works like an app but without the hassle of distribution through an app store.

A progressive web app, or PWA, combines the best of a website and the best of a native application. It’s a type of hybrid app. If a user comes to your PWA-run site, they’ll get the mobile version of your site but faster.

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All-In-One Mobile SEO & Design Checklist

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All-In-One Mobile SEO & Design Checklist was originally published on BruceClay.com, home of expert search engine optimization tips.

The mobile user experience really matters to Google. Proof:

  • As of 2015, more searches are performed on mobile than desktop, meaning mobile is the main device used worldwide for the majority of online browsing time. Google has been strongly emphasizing the mobile-first perspective ever since.
  • In April 2015, Google made a pre-announced update to the algorithm that ranks mobile search results. A website’s mobile friendliness officially was dubbed a confirmed ranking signal for mobile search rankings.
  • In late 2015, the Google Quality Rating Guidelines were updated with screenshots from the perspective of mobile devices.
  • In November 2016, Google pre-announced an update to its search index, moving to a mobile-first index. This means that Google uses your site’s mobile version in ranking calculations.
  • And this coming January 2017, sites that show an intrusive interstitial in the transition from a mobile search result to the content clicked will not rank as highly in Google results.

Google is optimizing its users’ mobile search experience and webmasters must be in lock step.

Consider this checklist your mobile SEO go-to resource.

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If you’re already on board and optimizing for mobile, jump to the section that best suits your needs. If you’re new to the game, start from the beginning and use this checklist as a start-to-finish guide.

Table of Contents

  1. Choose a Mobile Platform
  2. Optimize Mobile Sites for Crawling and Indexing
  3. Optimize for Page Load Speed
  4. Optimize Design for the Mobile UX
  5. Implement Analytics to Track Mobile Conversion Goals
  6. Optimize Your Content for the Mobile Experience
  7. Test Often and Optimize User Experience

1. Choose a Mobile Platform

There are primarily four varieties of mobile page strategies: responsive design, dynamic serving, separate mobile page and Accelerated Mobile Pages (AMP).

For both mobile and desktop searchers, Google is looking to rank web pages that show high relevance, trust and great user experience.

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How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz

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How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz was originally published on BruceClay.com, home of expert search engine optimization tips.

Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming.

I think many people have heard the news. I think many of those people are confused by it.

Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy?

bruce clay's mobile seo quiz

See how many of the questions on this eight-question quiz you get right. (Skip straight to our mobile-first checklists.)

1. True or false: Google has two search indexes: a mobile-first index and a separate index of desktop sites.

False. Google has said that they have only one index. There will not be two different indexes for mobile sites and desktop sites, despite the massive amount of confusion.

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How to Build a Google Analytics Tracking Code

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How to Build a Google Analytics Tracking Code was originally published on BruceClay.com, home of expert search engine optimization tips.

Need more input?


Like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem “Short Circuit,” as optimizers we are constantly looking for more input.

Google Analytics tracking codes are one way we can track how recipients are interacting with our content.

Also known as UTM codes, tracking parameters or custom campaigns, Google Analytics tracking codes are custom tracking parameters that communicate granular information about how visitors interacted with your calls to action to arrive at your owned properties.

This guide describes:

Jump to each section with the links above … or dive in now.

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When to Use a Tracking Code

Use UTM tracking codes to see how traffic came to your owned web properties from across the web.

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Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business

Millennials ❤️ Snapchat: 15 Tips on How to Use Snapchat for Business was originally published on BruceClay.com, home of expert search engine optimization tips.

AUTHENTICITY.

ACTIVE LISTENING.

INNOVATION.

This is the high standard that we face today as marketers — that our customers demand from us.

The rules of commercial and social discourse have been rewritten.

92% of online shoppers consider reviews in their buying decisions.

67% (two out of three) companies note that customer service in social media is gaining importance.

If your business is in business it’s because you’ve committed to a new set of marketing best practices.

Marketing in the digital age is centered on being open about your professional mission, prioritizing your customers’ voices, cutting back on the sales pitches, and getting noticed for going above and beyond.

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Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1

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Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1 was originally published on BruceClay.com, home of expert search engine optimization tips.

We have a new set of tools that, once you use them, should make you a better SEO.

They save time, identify issues, help with ranking and more. And the subscription price is the real present …

Unwrapping the new SEOToolSet 6.1 tools

The SEOToolSet is highly developed, advanced SEO software

We’ve always built SEO tools.

From that day in 1996 when Bruce Clay programmed the first computerized deep page analysis tool, we’ve invested in tools that help SEOs analyze web pages faster and improve search engine rankings more effectively.

Last week our in-house development team polished its newest release: SEOToolSet 6.1.

Bruce Clay, Inc. 20th anniversary logo

Bruce Clay developed the first deep page analysis tool 20 years ago — the same year he founded the company.

It’s no coincidence that the same year we’re updating our sixth-generation SEO tools, we’re also celebrating our 20th anniversary as a company.

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Creating Better Ad Copy: PPC Problem-Solving for B2B & B2C

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Creating Better Ad Copy: PPC Problem-Solving for B2B & B2C was originally published on BruceClay.com, home of expert search engine optimization tips.

This is a report from SMX East 2016. Search Marketing Expo (SMX) features speakers from industry-leading digital marketers and search engine representatives. Subscribe to the BCI Blog to get coverage of key sessions sent to your inbox.

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There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out?

Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning and Marty Weintraub spend a lot of time thinking about.

From tips to crafting headlines to the results of testing ad copy to the effect of ad extensions, these three shared their insights and tips at SMX East 2016 through case studies and experience. Here’s what they had to say.

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How to Optimize for Google Home NOW #OKGoogle

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How to Optimize for Google Home NOW #OKGoogle was originally published on BruceClay.com, home of expert search engine optimization tips.

Google’s recent debut of Google Home — and the impact it will have on search — has kept my mind reeling all week. I haven’t been able to shake this sense that we are on the cusp of a real change in the way that people interact with technology. (It’s also one step closer to the Star Trek computer Amit Singhal wants to make reality.)

Read on to find out how Google Home will deeply impact our interaction with search engine results pages (SERPs) and, subsequently, digital marketing strategy.

How Google Home Will Impact Our Interaction With the SERP

The Star Trek computer isn’t a bot that analyzes external data and catalogs instances of things to return a list of entries that users have to peruse. It’s a knowledge base, much like Google’s knowledge graph. It’s simple, intuitive, and omnipresent. In the world of Star Trek, people spend very little time looking at lists of options; the computer makes the decisions for them.

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How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore

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How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore was originally published on BruceClay.com, home of expert search engine optimization tips.

This is a report from SMX East 2016. Search Marketing Expo (SMX) features speakers from industry-leading digital marketers and search engine representatives. Subscribe to the BCI Blog to get coverage of key sessions sent to your inbox.

When it comes to driving retail sales online, Google is the biggest game in town but it isn’t the only game in town.

Revenue is revenue and you’re leaving money on the table if you don’t explore possibilities beyond Google — we’re talking major opportunities on Amazon, Polyvore and eBay.

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SEM pros Chris Humber and Elizabeth Marsten leverage Amazon, Pinterest, Facebook and more to drive traffic and sales. Read on for their ecommerce expertise.

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What’s New & Cool with Google AdWords & Analytics: Keynote by Jerry Dischler & Babak Pahlavan

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What’s New & Cool with Google AdWords & Analytics: Keynote by Jerry Dischler & Babak Pahlavan was originally published on BruceClay.com, home of expert search engine optimization tips.

This is a report from SMX East 2016. Search Marketing Expo (SMX) features speakers from industry-leading digital marketers and search engine representatives. Subscribe to the BCI Blog to get coverage of key sessions sent to your inbox.

With a keynote delivered by Googlers (complete with product announcements!), it’s a full house at SMX East 2016.

Jerry Dischler, Vice President of Product Management for AdWords, and Babak Pahlavan, Senior Director of Measurement & Analytics, field questions from Search Engine Land editors Ginny Marvin, Greg Sterling and the SMX audience.

Read on to learn about:

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