The Long-Anticipated Real-Time Penguin Is Live

The Long-Anticipated Real-Time Penguin Is Live was originally published on BruceClay.com, home of expert search engine optimization tips.

Editor’s note: We’re updating this post as we get more news and comments.

Big news in the world of search this morning. Google released a major update to its link analyzing algorithm, Penguin, today. This latest update is the long-anticipated upgrade that will help sites previously penalized by Penguin get out from under the SEO shadow of spammy paid links.

If you’re an SEO services or penalty assessment client of Bruce Clay, Inc., expect to hear from your analyst with a Penguin Update impact report ASAP.

The announcement was made by Google Webmaster Trends Analyst Gary Illyes this morning on the Google Webmaster Blog.

As the fourth significant enhancement since its initial launch in 2012, Penguin 4.0’s most noteworthy upgrades include:

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Keep It Fresh: Steps for Updating Your Website Content

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Keep It Fresh: Steps for Updating Your Website Content was originally published on BruceClay.com, home of expert search engine optimization tips.

There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance. These are exactly the qualities search engines look at to rank your site. Google even says so outright in its Quality Rating Guidelines.

To demonstrate expertise, you publish comprehensive content about your topic.

To demonstrate authority, people share your content through links and linkless mentions.

To demonstrate trust, you publish examples of your successful projects, client testimonials and reviews, and make your privacy and security statements clear.

To demonstrate maintenance, you keep your content up to date and ever-relevant.

Be mindful of these four things and you’ll be on the right track for developing high ranking, highly engaging and useful content for users and search engines.

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Advanced Search Operators for Yahoo, Bing and Google

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Advanced Search Operators for Yahoo, Bing and Google was originally published on BruceClay.com, home of expert search engine optimization tips.

When you search, do you find exactly what you’re looking for the first time?

Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?

If not, it’s time to raise your search skills. Search like a robot ninja with search engine operators.

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Advanced Search Engine Operators

Digital and search marketing professionals (aka ninjas) routinely use search operators to filter results from the search engine (aka robots). Search ninja skills are useful for wrangling the robot when:

  • Researching a site you’re optimizing.
  • Locating something specific online.
  • And investigating the competitive field.

What are search operators? A prefix or addition to a query in Google, Bing or Yahoo that limits the results set. One common example: You can put quotation marks around your query to find results with the exact phrase. We use exact match search to find sites that are duplicating our clients’ content, for example.

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What Is the Facebook Algorithm?

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What Is the Facebook Algorithm? was originally published on BruceClay.com, home of expert search engine optimization tips.

Facebook headquarters sign on Hacker Way

Photo credit: Facebook Newsroom

The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate people’s News Feeds with more of the stuff they want to see, as inferred by Facebook.

Unlike sites where everything you post automatically shows up for every person who follows you, Facebook uses an algorithm to dictate what content appears in an individual’s News Feed. In Facebook’s official words, “The goal of News Feed is to show you the stories that matter most to you. To do this, we use ranking to order stories based on how interesting we believe they are to you.”[1]

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. And given Facebook’s impressive stats (1.71 billion monthly active users at last count[2]), it’s worth finding out how to extend your content’s reach organically on this platform.

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Looking for an SEM Analyst? 25 PPC Interview Questions You Need to Ask

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Looking for an SEM Analyst? 25 PPC Interview Questions You Need to Ask was originally published on BruceClay.com, home of expert search engine optimization tips.

Whether you’re doing the asking or the answering, both sides of the desk can use these 25 PPC interview questions to get ready for an upcoming interview.

Need guidance on what to ask to assess a potential SEM analyst’s experience and expertise? I sat down with our PPC analysts and the person in charge of hiring for pay-per-click services roles here at BCI to get the inside track. So you can prepare using our own PPC interview questions!

PPC Interview Questions

Hiring managers: These PPC interview questions will help you ascertain not only a candidate’s expertise and experience, but also how aware they are of the current paid search landscape and how they deal with clients.

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30 SEO Interview Questions You Must Ask a Prospective SEO Analyst

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30 SEO Interview Questions You Must Ask a Prospective SEO Analyst was originally published on BruceClay.com, home of expert search engine optimization tips.

SEO Interview Questions

If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.

The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.

That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.

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Ready to Invest in Social Media Software? Comparing Social Media Tools

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Ready to Invest in Social Media Software? Comparing Social Media Tools was originally published on BruceClay.com, home of expert search engine optimization tips.

Is your company ready to invest in social media tools? Do you want something that monitors fans, followers, shares, mentions and more across every social network, tracked over time? Could you use a platform that tracks clicks to a site and conversion events?

Last year, that was the situation we found ourselves in — looking for social media software that could help us better track our key metrics.

As your business and social media activity grows, what could have once been accomplished manually becomes unmanageable.

Social Media Tools

At a certain point, it’s time to consider investing in social media software. But there are so many social media marketing tools out there. As our company’s social media editor, I was given the task of researching the marketplace and getting the answers to key questions, including:

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Jumping on the Google AMP Train? The CMO’s Guide to Accelerated Mobile Pages

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Jumping on the Google AMP Train? The CMO’s Guide to Accelerated Mobile Pages was originally published on BruceClay.com, home of expert search engine optimization tips.

If you care about the ROI of your website, you know the importance of mobile page speed.

Google has pushed its major speed initiative, Accelerated Mobile Pages — AMP for short — hard over the last year. As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP.

Here’s your primer on the AMP opportunity. We outline:

CMOs Guide to AMP

What Is Google AMP?

Google’s Accelerated Mobile Pages Project (AMP) is an open source project geared toward enabling content to load instantly for mobile readers.

AMP’s lightning fast loading of content on a mobile device is accomplished by:

  1. Pre-rendering the content while limiting the use of JavaScript that publisher sites can use
  2. And caching content so Google doesn’t have to fetch page content from the publisher’s server

AMP pages can be fast and highly interactive with AMP components like carousel, video and light box. Pages can be customized with amp-iframe to embed components not yet supported by AMP.

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The Always Up-to-Date SEO Checklist

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The Always Up-to-Date SEO Checklist was originally published on BruceClay.com, home of expert search engine optimization tips.

In Bruce Clay, Inc.’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.

While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.

SEO Checklist

Mobile Optimization

Mobile internet use isn’t a fad. It’s just our way of life. More searches happen on mobile than desktop. And Google says that 20 percent of mobile queries are voice searches.

For businesses, people’s growing penchant for mobile search and browsing is an opportunity to outshine and outperform the competition.

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How to Properly Implement a 301 Redirect

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How to Properly Implement a 301 Redirect was originally published on BruceClay.com, home of expert search engine optimization tips.

What is a 301 redirect?

A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.

Think of it as a change of address card for the web. As long as everything is done correctly, a 301 redirect will ensure that you keep the rankings earned by the old page and prevent duplicate content that could arise if the engines were to index both versions of your site.

Read on for information about:

How to Implement 301 Redirects Using .htaccess for Apache

Make sure you have access to your server and your Apache configuration file, and that you can use your .htaccess files. The ability to use .htaccess files will reside in a command called “Allow Override” in the Apache config file. If you do not have this access, you’ll have to first call your hosting company and get access.

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