Search Engine Land
9 SEO tips for better Google Image search results
Search Engine Land
… or landing page where they are displayed, and as a result, they lose valuable opportunities to promote their brand, store, product or service in search results. Spend a little more time in SEO for images and unlock the potential returns that so …
There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t had a chance to learn about such resources. I’ve come across a few books that are online and free, and worth spending time with, and thought it might not be a bad idea to share them.
The first two volumes I found are ones that focus on one of the important ways that search engines understand the content of web pages, rating them based upon information retrieval scores. Having an idea of how a search engine might rank a page, based on more than just something of an understanding of how PageRank works can be really helpful.
When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects..
The team from Microsoft Research Asia tells us in that paper:
Existing Web search engines generally treat a whole Web page as the unit for retrieval and consuming. However, there are various kinds of objects embedded in the static Web pages or Web databases. Typical objects are products, people, papers, organizations, etc. We can imagine that if these objects can be extracted and integrated from the Web, powerful object-level search engines can be built to meet users’ information needs more precisely, especially for some specific domains.
I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO.
Back in 1998 I became a moderator of a couple of forums on small business and website promotion on Yahoo Groups. Those lead to me becoming a moderator at Cre8asiteforums, joining forum owner Kim Krause Berg along with a number of other moderators such as Ammon Johns and Jill Whalen.
Cre8asiteforums was (and still is) a tremendous place to talk about SEO and web design and usability and accessibility. One of my favorite individual forums on the site was one called The Website Hospital, where people would bring their site’s URL and concerns about it, and ask questions. That was were I learned a lot about auditing sites, and seeing what worked well on them, and what might need some help. This thread is a good introduction to it: Getting Started in the Website Hospital.
The London Economic
10 Killer SEO Tips for 2017
Business 2 Community
After spending a few years in the background, SEO is in the spotlight once again in 2017. New technologies and an even more secretive Google makes for plenty of talking points; there hasn't been this much speculation over the future of SEO for quite …
SEO-copywriting as a future of online marketing: tips for beginners
Five Reasons Why Entrepreneurs Should Consider SEO As An Investment
Contrary to popular belief, the so-called "death" of SEO is just a rumor. According to Lyngbo, "The digital marketing strategy is not a cost but an investment." Rumors become irrelevant if entrepreneurs look at what top Google placement can do for …
What Are Social Meta Tags? How to Control How Your Content Looks in Social Media Shares was originally published on BruceClay.com, home of expert search engine optimization tips.
Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib?
You think twice about sharing it, don’t you?
There’s a way for marketers to control the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. Control the social media content your page generates through social meta tags.
For instance, if someone copies a link to the index page of the Tim Ferriss blog in their Facebook status update:
The index page of the blog of Tim Ferriss, podcast host and author of “The 4-Hour Workweek”: http://tim.blog/
The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site was originally published on BruceClay.com, home of expert search engine optimization tips.
What if I told you that the way most websites are structured is completely wrong for search marketing?
And then what if I told you that there was a proven way to structure your website to:
- Boost its relevancy for search engines
- Drive more organic search traffic
- And gain a massive competitive advantage?
Let me tell you more …
It’s an SEO strategy that’s been around for a while, yet the majority of brands — even bigger brands — aren’t utilizing its power to improve their site’s rankings, relevance and usability.
You’ll gain a competitive advantage as I explain in this post:
- Why website architecture is the key to making your site relevant to the search engines.
- How the organization of your content positions you as a subject matter expert and creates a good user experience.
- Case studies that show the power of website architecture for SEO.
Website Architecture: The Wrong Way
It may or may not surprise you that the majority of website designers and developers are not skilled in search engine optimization.
Yet, these are the folks who are in charge of designing your website.
Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡 #DigitalMarketing was originally published on BruceClay.com, home of expert search engine optimization tips.
When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.
More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.
It was hard to miss the “good riddance to 2016” trumpet blasts just two weeks ago.
So 2017 starts off in a pretty good position with small shoes to fill.
However, the expectations we as individuals have for our own achievements have not waned. Redo everything and improve it all. “Nothing is sacred” has been my mantra lately. Up takes effort.
For you, let 2017 be the year you say you got better every day. The year you surrounded yourself with smart people. The year you got a hold of better data. The year you made more informed decisions.
In that spirit, I perform my annual exercise of crystal ball gazing, offering predictions for the search marketing and affiliated digital marketing spaces for the year to come.