Editor’s note: We’re updating this post as we get more news and comments.
Big news in the world of search this morning. Google released a major update to its link analyzing algorithm, Penguin, today. This latest update is the long-anticipated upgrade that will help sites previously penalized by Penguin get out from under the SEO shadow of spammy paid links.
The announcement was made by Google Webmaster Trends Analyst Gary Illyes this morning on the Google Webmaster Blog.
As the fourth significant enhancement since its initial launch in 2012, Penguin 4.0’s most noteworthy upgrades include: