What Are Social Meta Tags? How to Control How Your Content Looks in Social Media Shares

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What Are Social Meta Tags? How to Control How Your Content Looks in Social Media Shares was originally published on BruceClay.com, home of expert search engine optimization tips.

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib?

You think twice about sharing it, don’t you?

There’s a way for marketers to control the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. Control the social media content your page generates through social meta tags.

For instance, if someone copies a link to the index page of the Tim Ferriss blog in their Facebook status update:

tim ferriss blog header

The index page of the blog of Tim Ferriss, podcast host and author of “The 4-Hour Workweek”: http://tim.blog/

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The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

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The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site was originally published on BruceClay.com, home of expert search engine optimization tips.

What if I told you that the way most websites are structured is completely wrong for search marketing?

And then what if I told you that there was a proven way to structure your website to:

  • Boost its relevancy for search engines
  • Drive more organic search traffic
  • And gain a massive competitive advantage?

Let me tell you more …

seo siloing for competitive advantage

It’s an SEO strategy that’s been around for a while, yet the majority of brands — even bigger brands — aren’t utilizing its power to improve their site’s rankings, relevance and usability.

You’ll gain a competitive advantage as I explain in this post:

  • Why website architecture is the key to making your site relevant to the search engines.
  • How the organization of your content positions you as a subject matter expert and creates a good user experience.
  • Case studies that show the power of website architecture for SEO.

Website Architecture: The Wrong Way

It may or may not surprise you that the majority of website designers and developers are not skilled in search engine optimization.

Yet, these are the folks who are in charge of designing your website.

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Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡 #DigitalMarketing

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Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡 #DigitalMarketing was originally published on BruceClay.com, home of expert search engine optimization tips.

When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.

More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.

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My 10 Predictions for Digital Marketing in 2017

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My 10 Predictions for Digital Marketing in 2017 was originally published on BruceClay.com, home of expert search engine optimization tips.

Bruce Clay's 2017 digital marketing predictions

It was hard to miss the “good riddance to 2016” trumpet blasts just two weeks ago.

So 2017 starts off in a pretty good position with small shoes to fill.

However, the expectations we as individuals have for our own achievements have not waned. Redo everything and improve it all. “Nothing is sacred” has been my mantra lately. Up takes effort.

For you, let 2017 be the year you say you got better every day. The year you surrounded yourself with smart people. The year you got a hold of better data. The year you made more informed decisions.

In that spirit, I perform my annual exercise of crystal ball gazing, offering predictions for the search marketing and affiliated digital marketing spaces for the year to come.

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The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2017

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The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2017 was originally published on BruceClay.com, home of expert search engine optimization tips.

Throughout the year, digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking.

Where else but a digital marketing conference can you learn from the likes of Gary Illyes, John Mueller, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? 2017 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead. (Click here to skip straight ahead to the calendar).

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The Most-Read Digital Marketing Blog Posts of 2016

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The Most-Read Digital Marketing Blog Posts of 2016 was originally published on BruceClay.com, home of expert search engine optimization tips.

Hello friends! Happy New Year!

We’re looking forward to a lot of exciting new products and services to share with you in 2017, including an upgrade to our blog. The exciting commitment we’ve made — Bruce made — is more posts by him. Stay connected with weekly posts from Bruce by subscribing to the blog here.

In 2016 we were busy bringing digital marketers answers to the toughest questions surrounding SEO, content marketing and PPC. Out of more than 100 articles, these are the top 12 most-read articles on the Bruce Clay Blog this year.

From managing SEO projects to understanding the Facebook algorithm, keeping your website fresh to disavowing links, here’s the year’s most popular posts for you to read up on as you head into the New Year!

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Procrastinator’s Holiday Gift Guide: 11 Amazon Prime Buys for (or from!) an SEO

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Procrastinator’s Holiday Gift Guide: 11 Amazon Prime Buys for (or from!) an SEO was originally published on BruceClay.com, home of expert search engine optimization tips.

seo holiday wish list

If you’re like me you still have a few Christmas presents to buy for loved ones on your list.

Thank Besos we can turn to Amazon Prime to buy online and get gifts in time for next week’s office holiday parties and family affairs. Procrastinators rejoice!

Here are 11 gift ideas spanning all price ranges and interests, (nearly) all for sale with Amazon Prime two-day delivery.

From good reads to the hottest new tech, these gifts are sure to get a smile from digitally minded friends and family. Some SEO holiday wish list items might even find their way to your own Amazon wish list.

1. Amazon Echo and Echo Dot

Smart home devices and systems are the cutting-edge tech of 2016. Last year Amazon entered the market with Echo, and Alexa was introduced as a household helper for turning on music or giving weather reports on voice command.

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You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay

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You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay was originally published on BruceClay.com, home of expert search engine optimization tips.

Imagine a search engine results page with four paid ads at the top and three more sponsored Local Listings in the Local Pack.

That’s seven ads at the top of every page.

That’s where we’re headed with Google Home Service Ads.

Google Home Service Ads are Expanding

Google Home Service Ads are sponsored listings in the Google Local Pack. Here’s what they look like:

What are Google Home Service Ads?

Google Home Service Ads beta-launched on July 30, 2015. The invite-only program enabled plumbers and locksmiths in California’s Bay Area to become Google Guaranteed Service Providers and appear atop the newly “Sponsored” Local Pack.

Since then, the pilot program has expanded to San Diego and is now open to handymen, electricians and house cleaners, as well. The program is slated to soon expand to Los Angeles. As of Nov. 21, Google Home Service Ads can now show up on mobile search engine results pages, complete with service area maps.

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What is a Progressive Web App & Who Should Be Using It?

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What is a Progressive Web App & Who Should Be Using It? was originally published on BruceClay.com, home of expert search engine optimization tips.

According to Google, progressive web apps are the next big thing for “delivering amazing user experiences on the web.” In the same vein as AMP (accelerated mobile pages), PWAs are causing digital marketers to rethink the way they can design and deliver their sites in a mobile-first world. Website owners and designers need to be paying attention. So just what is a progressive web app?

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What is a Progressive Web App?

It’s an all-in-one solution for web developers to create a single version website/app that can be delivered across all devices and works like an app but without the hassle of distribution through an app store.

A progressive web app, or PWA, combines the best of a website and the best of a native application. It’s a type of hybrid app. If a user comes to your PWA-run site, they’ll get the mobile version of your site but faster.

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All-In-One Mobile SEO & Design Checklist

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All-In-One Mobile SEO & Design Checklist was originally published on BruceClay.com, home of expert search engine optimization tips.

The mobile user experience really matters to Google. Proof:

  • As of 2015, more searches are performed on mobile than desktop, meaning mobile is the main device used worldwide for the majority of online browsing time. Google has been strongly emphasizing the mobile-first perspective ever since.
  • In April 2015, Google made a pre-announced update to the algorithm that ranks mobile search results. A website’s mobile friendliness officially was dubbed a confirmed ranking signal for mobile search rankings.
  • In late 2015, the Google Quality Rating Guidelines were updated with screenshots from the perspective of mobile devices.
  • In November 2016, Google pre-announced an update to its search index, moving to a mobile-first index. This means that Google uses your site’s mobile version in ranking calculations.
  • And this coming January 2017, sites that show an intrusive interstitial in the transition from a mobile search result to the content clicked will not rank as highly in Google results.

Google is optimizing its users’ mobile search experience and webmasters must be in lock step.

Consider this checklist your mobile SEO go-to resource.

mobile-seo-design-checklist

If you’re already on board and optimizing for mobile, jump to the section that best suits your needs. If you’re new to the game, start from the beginning and use this checklist as a start-to-finish guide.

Table of Contents

  1. Choose a Mobile Platform
  2. Optimize Mobile Sites for Crawling and Indexing
  3. Optimize for Page Load Speed
  4. Optimize Design for the Mobile UX
  5. Implement Analytics to Track Mobile Conversion Goals
  6. Optimize Your Content for the Mobile Experience
  7. Test Often and Optimize User Experience

1. Choose a Mobile Platform

There are primarily four varieties of mobile page strategies: responsive design, dynamic serving, separate mobile page and Accelerated Mobile Pages (AMP).

For both mobile and desktop searchers, Google is looking to rank web pages that show high relevance, trust and great user experience.

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